TY  - BOOK
AU  - Davis,Melissa
TI  - More than a name: an introduction to branding 
SN  - 2940373000
U1  - 659.134 DAV 
PY  - 2005///
CY  - Lausanne,Switzerland
PB  - Ava
KW  - Branding
KW  - Corporate image
KW  - Advertising campaigns
KW  - Marketing
N1  - Includes bibliography, webography, index, acknowledgments
ER  -