Davis, Melissa <br/><br/>
More than a name :  an introduction to branding / 
by Melissa Davis 
 - Lausanne,Switzerland :  Ava,  2005 
 - 240 p.  ill.[chiefly col.]  30 cm. 
<br/><br/>Includes bibliography, webography, index, acknowledgments 
<br/><br/><label>ISBN: </label>2940373000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Corporate image<br/>Advertising campaigns<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.134 DAV