TY  - BOOK
AU  - Schmitt,Bernd
AU  - Simonson,Alex
TI  - Marketing aesthetics: the strategic management of brands, identity, and image 
SN  - 1439172927 (pbk.) :
U1  - 658.827 SCH 
PY  - 1997///]
CY  - New York, NY
PB  - The Free Press
KW  - Business names
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -