Schmitt, Bernd, <br/><br/>
Marketing aesthetics :  the strategic management of brands, identity, and image / 
Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. 
 - xv, 345 pages :  illustrations (black and white) ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1439172927 (pbk.) :  no price 9781439172926 (pbk.) :  no price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827 SCH