TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning: the battle for your mind 
SN  - 0071373586
AV  - HF5827.2 .R53 2001b
U1  - 659.1 21
PY  - 2001///
CY  - New York, London
PB  - McGraw-Hill
KW  - Positioning (Advertising)
N1  - Previous ed.: 1981 ?; Includes index
ER  -