Ries, Al <br/><br/>
Positioning :  the battle for your mind / 
Al Ries, Jack Trout. 
 - New York ;  London :  McGraw-Hill,  c2001. 
 - x, 213 p.;  21 cm. 
<br/><br/> Previous ed.: 1981 ?.  Includes index. 
<br/><br/><label>ISBN: </label>0071373586  7.99 9780071373586  7.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>LC Class. No.: </label>HF5827.2  / .R53 2001b 
<br/><br/><label>Dewey Class. No.: </label>659.1