Chaffey, Dave, 1963- Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. ill., charts; 27 cm. Previous ed. published as: Internet marketing, 2006. Includes bibliographical references and index. ISBN: 0273746103 9780273746102 Nat. Bib. No.: GBB279072 bnb Subjects--Topical Terms: Internet marketing.