TY - BOOK AU - Potter,Ned TI - The library marketing toolkit SN - 9781856048064 (pbk.) : AV - Z716.3 .P6 2012 U1 - 025 POT PY - 2012/// CY - London PB - Facet KW - Libraries KW - Marketing KW - Libraries and Museums KW - eflch N1 - Includes bibliographical references and index N2 - This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries ER -