Potter, Ned.

The library marketing toolkit / Ned Potter. - London : Facet, 2012. - xxii, 218 p. : ill. ; 24 cm.

Includes bibliographical references and index.

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.

9781856048064 (pbk.) : £49.95


Libraries--Marketing.
Libraries and Museums.

Z716.3 / .P6 2012

025 POT