TY  - BOOK
AU  - Bryce,Michael
TI  - Viral marketing: potential and pitfalls 
SN  - 3865501745
U1  - 658.872 22
PY  - 2005///
CY  - Saarbrcken
PB  - VDM
KW  - Viral marketing
N1  - Includes bibliographical references (p. 75-79)
ER  -