Bryce, Michael. Viral marketing : potential and pitfalls / Michael Bryce. - Saarbrcken : VDM, 2005. - 82 p.; 22 cm. Includes bibliographical references (p. 75-79). ISBN: 3865501745 no price 9783865501745 No price Subjects--Topical Terms: Viral marketing. Dewey Class. No.: 658.872