TY  - BOOK
AU  - Kerpen,Dave
TI  - Likeable social media: how to delight your customers, create an irresistable brand, and be generally amazing on facebook (and other social networks) 
SN  - 9780071762342
U1  - 658.872 KER 
PY  - 2011///
CY  - New York ; London
PB  - McGraw Hill
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - economic aspects
KW  - Customer relations
KW  - Branding (Marketing)
ER  -