Kerpen, Dave. <br/><br/>
Likeable social media :  how to delight your customers, create an irresistable brand, and be generally amazing on facebook (and other social networks) / 
Dave Kerpen. 
 - New York ; London :  McGraw Hill,  2011. 
 - x, 260 p.  ill.  23 cm. 
<br/><br/><label>ISBN: </label>9780071762342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Online social networks.<br/>Social media--economic aspects.<br/>Customer relations.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.872 KER