TY  - BOOK
AU  - Adner,Ron
TI  - The wide lens: a new strategy for innovation 
SN  - 9780670921683
U1  - 658.575 ADN 
PY  - 2012///
CY  - London
PB  - Penguin
KW  - Design
KW  - Business
KW  - Innovation
KW  - Marketing
ER  -