Adner, Ron. <br/><br/>
The wide lens :  a new strategy for innovation / 
Ron Adner. 
 - London :  Penguin,  2012. 
 - 278 p.  ill.  24 cm. 
<br/><br/><label>ISBN: </label>9780670921683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design<br/>Business.<br/>Innovation<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.575 ADN