TY  - BOOK
AU  - Wickert,Christopher
AU  - Risi,David
TI  - Corporate social responsibility
T2  - Cambridge elements. Elements in business strategy
SN  - 9781108745260 (pbk.) :
AV  - HD60 .W5 2019
U1  - 658.408 23
PY  - 2019///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Social responsibility of business
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Business studies: general
KW  - Business ethics & social responsibility
KW  - Organizational theory & behaviour
KW  - Business strategy
N1  - Includes bibliographical references; Introduction; 1. What is corporate social responsibility (CSR)?: Scope, issues and definitional clarity; 2. Why would business firms engage in CSR? Motives and drivers; 3. How to implement CSR? Practices, procedures and the role of internal change agents; 4. The dark side of CSR: greenwashing and other forms of corporate social irresponsibility (CSiR); 5. Looking ahead: setting the CSR agenda for the next decade
N2  - Firms engage in corporate social responsibility (CSR) for different reasons and exhibit different patterns of CSR activities. This book scrutinizes contemporary approaches to CSR. It offers a fresh perspective for scholars, managers and decision-makers interested in the societal role of business firms beyond maximizing profitability; This Element offers a thought-provoking and critical examination of corporate social responsibility (CSR). CSR has entered the boardroom and become a mainstream management concept for businesses to address their ethical, social and environmental responsibilities towards society. CSR does not come without contestation, and firms engage in CSR for different reasons and exhibit different patterns of CSR activities. These activities range from sincere action with substantial social or environmental improvements to symbolic impression management and the creation of a CSR-faade that is little more than empty words. This Element illuminates and scrutinizes contemporary approaches to CSR and offers a fresh perspective for scholars, managers and decision-makers interested in the societal role of business firms beyond maximizing profitability. Christopher Wickert and David Risi take a step back from how CSR is currently understood and practiced, and stimulate readers to reflect on how to move CSR forward towards a more inclusive concept
ER  -