TY  - BOOK
AU  - Varley,Rosemary
AU  - Roncha,Ana
AU  - Radclyffe-Thomas,Natascha
AU  - Gee,Liz
TI  - Fashion management: a strategic approach 
SN  - 9781137508188 (pbk.) :
AV  - HA9940.A2 V3 2019
U1  - 687.068 23
PY  - 2019///
CY  - London
PB  - Red Globe Press
KW  - Clothing trade
KW  - Management
KW  - Strategic planning
KW  - Beauty and Fashion
KW  - ukslc
KW  - Industrial chemistry & manufacturing technologies
KW  - thema
KW  - Retail & wholesale industries
KW  - Microeconomics
KW  - Business & Management
N1  - Includes bibliographical references and index; 1. Introducing a strategic approach to fashion management -- 2. Strategic Planning for fashion organisations -- 3. Fashion Marketing -- 4. International Growth Strategy in fashion markets -- 5. Financial management in fashion -- 6. Fashion Brand management -- 7. Fashion marketing communications -- 8. Fashion Merchandise Management -- 9. Fashion Supply Chain Management -- 10. Fashion Retail Management -- 11. Managing Fashion Customers -- 12. Managing fashion responsibly -- 13. Managing risk in fashion -- 14. People Management: A strategic approach
N2  - This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector; This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost
ER  -