TY  - BOOK
AU  - Sikarskie,Amanda Grace
TI  - Storytelling in luxury fashion: brands, visual cultures, and technologies 
T2  - Routledge research in design studies
SN  - 9780367638054 (pbk.) :
AV  - HD9940.A2 S78 2022
U1  - 746.920688 23
PY  - 2022///
CY  - New York
PB  - Routledge
KW  - Fashion merchandising
KW  - Luxuries
KW  - Marketing
KW  - Beauty and Fashion
KW  - ukslc
KW  - Handicrafts, decorative arts & crafts
KW  - thema
KW  - The arts: general issues
KW  - History of art
KW  - Fine arts: art forms
KW  - Fashion & textiles
KW  - History
KW  - Cultural studies
KW  - Cultural studies: fashion & society
KW  - Economics
KW  - Business & Management
KW  - Advertising
KW  - Industry & industrial studies
KW  - Sales & marketing
KW  - Web-marketing
N1  - Originally published: 2021; Includes bibliographical references and index; Introductions Amanda SikarskiePart One: Brands 1. Picture Perfect: Herms, Its Silk Scarves, and Twenty-First Century Experiential EventsMadeleine Luckel2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National IdentityAlice Dallabona and Stefano Giani3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first CenturyAmanda SikarskiePart Two: Visual Cultures 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on InstagramRimi Nandy5. 'Terrain of every hue:' Locating the Luxury Knitwear Trade in Scotland's LandscapesMarina Moskowitz6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in FashionZaliha Inci Karabacak and Ayse Asli Sezgin7. The Color Red, Louboutin, and the Social Collective in FranceAlexandra Thelin8. Japan's Lolita Fashion Culture and Digital Heritage StorytellingCringuta - Irina PeleaPart Three: Spaces and Technologies9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury BrandPeng Liu and Lan Lan10. New Old Stories: The Temporal Salience of Fortnum & Mason's Digital StorytellingFederica Carlotto and Andrea Tanner
N2  - Examining the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing, this book studies examples of British, Chinese, French, Japanese, Indian, Italian and Turkish brands utilising such methods; This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing
ER  -