TY  - BOOK
AU  - Wittner,Ben
AU  - Thoma,Sascha
AU  - Hartmann,Timm
ED  - Eps51,
TI  - Bi-scriptual: typography and graphic design with multiple script systems 
SN  - 9783721209822 (hbk.) :
AV  - Z251 
U1  - 686.21 23
PY  - 2019///
CY  - Salenstein
PB  - Niggli
KW  - Type and type-founding
KW  - Alphabets
KW  - Graphic design (Typography)
KW  - Bilingualism
KW  - Multilingualism
KW  - Technology
KW  - ukslc
KW  - Industrial chemistry & manufacturing technologies
KW  - thema
KW  - Typography & lettering
KW  - Graphic design
KW  - Industrial / commercial art & design
KW  - History of art
KW  - Reference works
N1  - Includes index; At head of title: Eps51
N2  - Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important; As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side
ER  -