Wittner, Ben, <br/><br/>
Bi-scriptual :  typography and graphic design with multiple script systems / 
Ben Wittner, Sascha Thoma, Timm Hartmann. 
 - 1st edition. 
 - 318 pages :  illustrations (black and white, and colour) ;  33 cm 
<br/><br/> Includes index.  At head of title: Eps51. 
<br/><br/> Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important.  As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side. 
<br/><br/><label>ISBN: </label>9783721209822 (hbk.) :  45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Type and type-founding.<br/>Alphabets.<br/>Graphic design (Typography)<br/>Bilingualism.<br/>Multilingualism.<br/>Technology.<br/>Industrial chemistry & manufacturing technologies<br/>Typography & lettering<br/>Graphic design<br/>Industrial / commercial art & design<br/>History of art<br/>Reference works
<br/><br/><label>LC Class. No.: </label>Z251 
<br/><br/><label>Dewey Class. No.: </label>686.21