Introduction -- -- 1. The Fashion Stylist -- What Is Fashion Styling? -- Aspects of the Job -- A Career in Fashion Styling -- Interview: Helen McGuckin -- Interview: Max Clark -- -- 2. Essential Research -- Fashion Awareness -- Context -- Fashion Referencing -- Interview: Lily Charnock -- -- 3. Sectors within Styling -- Editorial Styling -- Commercial Styling -- Still-Life Styling -- Personal Styling -- Interview: Siobhan Lyons -- Interview: Emma Jade Edwards -- Interview: Carol Woollam -- -- 4. Preparing For a Photoshoot -- Organizing a Test Shoot -- Working with a Team -- Sourcing Clothing -- Props and Set Design -- Casting the Model -- Locations -- The Photoshoot in Production -- Production Planning -- Final Brief and Testing -- Interview: Laura Holmes -- Interview: India Harris -- Day of the Shoot -- Editing -- Post-Production -- -- 5. Becoming a Stylist -- Collating a Portfolio -- Creating a Website -- Self-Promotion -- Places to Work -- Interning and Assisting -- Working As a Freelance Stylist -- Interview: Aisha Jimoh -- Securing an Agent -- Interview: Sam Moore -- -- 6. The Future of Styling -- How the Role is Changing -- The Stylist Entrepreneur -- -- Bibliography -- Further Resources
Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts. This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique.