TY  - BOOK
AU  - Zawisza,Magdalena J.
TI  - Advertising, gender and society: a psychological perspective 
SN  - 9781138501379 (pbk.) :
AV  - HF5822 .Z39 2019
U1  - 659.1019 23
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Psychological aspects
KW  - Sex role in advertising
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Gender studies, gender groups
KW  - Psychological theory & schools of thought
KW  - Psychology of gender
KW  - Social, group or collective psychology
KW  - Occupational & industrial psychology
KW  - Media studies
KW  - Psychology
N1  - Includes QR code; Includes bibliographical references and index; About the authorAcknowledgementsPrefacePart I: Key Concepts: Advertising, Gender and SocietyChapter 1: Advertising, Culture and SocietyChapter 2: The Concepts of Gender, Sex and CultureChapter 3: Portrayal of Gender in AdvertisingChapter 4: The Effects of Gendered Advertisements on AudiencesPart II: Gender, Sex and Advertising EffectivenessChapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered AdsChapter 7: Sex, Gender and Processing Gendered Advertising ContentPart III: Recommendations for the Audience, Marketers and Policy MakersChapter 8: How Can Audiences Protect Themselves?Chapter 9: How Could Marketers Help Themselves and Others?Chapter 10: What (More) Could Policy Makers Do?ReferencesIndex
N2  - Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules; Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making
ER  -