TY  - BOOK
AU  - Earl,Peter E.
AU  - Kemp,Simon
TI  - The Elgar companion to consumer research and economic psychology
SN  - 9781843760603 (pbk.) :
AV  - HF5415.32 .E48 1999
U1  - 658.8342 22
PY  - 1999///
CY  - Cheltenham
PB  - Edward Elgar
KW  - Consumers
KW  - Research
KW  - Consumer behavior
KW  - Economics
KW  - Psychological aspects
KW  - Business and Management
KW  - ukslc
KW  - Consumerism
KW  - thema
KW  - Behavioural theory (Behaviourism)
KW  - Market research
KW  - Reference works
KW  - Behavioural economics
N1  - Includes bibliographical references and index
N2  - International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology; This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines
ER  -