TY  - BOOK
AU  - McGivern,Yvonne
TI  - The practice of market research: an introduction 
SN  - 9780273773115 (pbk.) :
U1  - 658.83 23
PY  - 2013///
CY  - Harlow
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Previous edition: 2009; Formerly CIP; Includes bibliographical references and index
ER  -