TY  - BOOK
AU  - Pritchard,Lisa
TI  - Setting up a successful photography business
SN  - 9781003086642
AV  - TR581 
U1  - 770 23
PY  - 2022///]
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Photography
KW  - Business methods
KW  - Practice
KW  - Commercial photography
KW  - New business enterprises
N1  - First edition published 2011 by Bloomsbury Academic; Includes index
N2  - "This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate. Written from the perspective of a photographer's agent, this book offers the perfect viewpoint to honestly assess what works, what doesn't, and why some photographers succeed where others fail. Packed with useful templates and advice from leading photographers and commissioners working in all areas of the profession today, industry veteran Lisa Pritchard covers all of the essentials: preparing the best portfolio and website; marketing yourself; getting clients; costing and producing shoots; finding representation; financing and running your business; navigating contracts and legal obligations; and more. Updated to take account of changes in the industry, copyright and codes of conduct, and the increasing importance of digital marketing and social media, this book provides fresh insight and inspiration for the budding and established professional. This book is essential reading for anyone who wants to be a professional photographer - whether studying to become one, thinking of a change of career, or wanting to know how to improve their existing photography business"--
ER  -