TY  - BOOK
AU  - Plummer,Joseph Thornton
ED  - Advertising Research Foundation.
TI  - The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation 
SN  - 0470051051
AV  - HF6146.I58 .O55 2007
U1  - 659.144 22
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet advertising
N1  - Includes bibliographical references (p. 265-289) and index
ER  -