The online advertising playbook :  proven strategies and tested tactics from the Advertising Research Foundation / 
Joseph Plummer ... [et al.]. 
 - Hoboken, N.J. :  Wiley,  c2007. 
 - xvi, 302 p.  ill.;  24 cm. 
<br/><br/>Includes bibliographical references (p. 265-289) and index. 
<br/><br/><label>ISBN: </label>0470051051 9780470051054 
<br/><br/><label>LCCN: </label>2007002550 
<br/><br/><label>Nat. Bib. No.: </label>GBA778168  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / .O55 2007 
<br/><br/><label>Dewey Class. No.: </label>659.144