TY  - BOOK
AU  - Newth,Tom von Logue
TI  - The ad-makers: how the best TV commercials are produced 
SN  - 9780415812306 (pbk.)
AV  - HF6146.T42 N483 2013
U1  - 659.14/3 23
PY  - 2013///
CY  - New York
PB  - Focal Press, Taylor & Francis Group
KW  - Television commercials
N1  - Includes index; Introduction -- TV advertising in the Internet Age -- Stages from conception to distribution -- Corporate conception to creative -- Overall campaign plan -- Product identity, message, and audience -- The agency takes over -- Refining the conceptual deck -- Interview: Agency CEO Luke Mugliston -- Preproduction -- Scripting and storyboarding -- Development of vision with production company and director -- Logistics -- Interview: Executive producer David Lyons -- Interview: Director Fredrik Bond -- Interview: production designer John Ebden -- Interview: agency producer Chris Harrison -- Interview: storyboard artist Corran Brownlee -- The shoot -- Logistics -- The onset of digital -- Interview: director Daniel Kleinman -- Interview: director Bruce MacWilliams -- Interview: cinematographer Arturo Smith -- Interview: director of photography Ben Seresin -- Post-production -- Editing -- Digital effects and animation -- Interview: visual effects and CGI supervisor Dan Seddon -- Interview: editor Steve Gandolfi -- New horizons -- Life beyond television -- Television re-imagined -- New possibilities -- An industry adapts -- Less money, less time
ER  -