Newth, Tom von Logue. <br/><br/>
The ad-makers :  how the best TV commercials are produced / 
Tom von Logue Newth. 
 - 176 pages  :  color illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Introduction -- TV advertising in the Internet Age -- Stages from conception to distribution -- Corporate conception to creative -- Overall campaign plan -- Product identity, message, and audience -- The agency takes over -- Refining the conceptual deck -- Interview: Agency CEO Luke Mugliston -- Preproduction -- Scripting and storyboarding -- Development of vision with production company and director -- Logistics -- Interview: Executive producer David Lyons -- Interview: Director Fredrik Bond -- Interview: production designer John Ebden -- Interview: agency producer Chris Harrison -- Interview: storyboard artist Corran Brownlee -- The shoot -- Logistics -- The onset of digital -- Interview: director Daniel Kleinman -- Interview: director Bruce MacWilliams -- Interview: cinematographer Arturo Smith -- Interview: director of photography Ben Seresin -- Post-production -- Editing -- Digital effects and animation -- Interview: visual effects and CGI supervisor Dan Seddon -- Interview: editor Steve Gandolfi -- New horizons -- Life beyond television -- Television re-imagined -- New possibilities -- An industry adapts -- Less money, less time. 
<br/><br/><label>ISBN: </label>9780415812306 (pbk.) 0415812305 (pbk.) 
<br/><br/><label>LCCN: </label>2013007867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television commercials.
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / N483 2013 
<br/><br/><label>Dewey Class. No.: </label>659.14/3