Wheeler, Alina. <br/><br/>
Designing brand identity :  an essential guide for the entire branding team / 
Alina Wheeler. 
 - 3rd ed. 
 - Hoboken, N.J. :  Wiley,  c2009. 
 - ix, 307 p.  ill. (chiefly col.);  29 cm. 
<br/><br/> Previous ed.: 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470401427  £30.99 9780470401422  £30.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Trademarks--Design.<br/>Advertising--Brand name products.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / W44 2009 
<br/><br/><label>Dewey Class. No.: </label>658.827