TY  - BOOK
AU  - Ryan,Damian
AU  - Jones,Calvin
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation 
SN  - 0749453893
AV  - HF5415.1265 .R93 2009
U1  - 658.872 22
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [269]-271) and index
ER  -