TY  - BOOK
AU  - Kirby,Justin
AU  - Marsden,Paul
TI  - Connected marketing: the viral, buzz and word of mouth revolution 
SN  - 075066634X
AV  - HF5415 
U1  - 658.8 22
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Word-of-mouth advertising
KW  - Viral marketing
N1  - Includes bibliographical references and index
ER  -