TY  - BOOK
AU  - Evans,Judith
AU  - Cullen,Cheryl Dangel
TI  - Challenging the big brands: how new brands win market share with innovative design 
SN  - 1564969053
U1  - 659.134 EVA 
PY  - 2003///
CY  - Gloucester, Mass.
PB  - Rockport Publishers
KW  - Trademarks
KW  - Logos
KW  - Branding
ER  -