Evans, Judith <br/><br/>
Challenging the big brands :  how new brands win market share with innovative design / 
Judith Evans and Cheryl Dangel Cullen. 
 - Gloucester, Mass. :  Rockport Publishers,  c2003. 
<br/><br/><label>ISBN: </label>1564969053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks<br/>Logos<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>659.134 EVA