TY  - BOOK
AU  - Vaid,Helen
TI  - Branding: brand strategy, design and implementation of corporate and product identity 
SN  - 1844030377
U1  - 659.134 VAI 
PY  - 2003///
CY  - London
PB  - Cassell Illustrated
KW  - Branding
KW  - Trademarks
KW  - Corporate identity
ER  -