TY  - BOOK
AU  - Zyman,Sergio
AU  - Brott,Armin A.
TI  - The end of advertising as we know it
SN  - 0471225819
U1  - 659.1 ZYM 
PY  - 2002///
CY  - New York, [Chichester]
PB  - Wiley
KW  - Advertising
KW  - Branding
KW  - Package design
N1  - Includes index
ER  -