Zyman, Sergio. The end of advertising as we know it / Sergio Zyman with Armin Brott. - New York [Chichester] : Wiley, c2002. - 239 p. 24 cm. Includes index. ISBN: 0471225819 Subjects--Topical Terms: AdvertisingBrandingPackage design Dewey Class. No.: 659.1 ZYM