TY  - BOOK
AU  - Lury,Giles
TI  - Brandwatching: lifting the lid on branding
SN  - 1842180258
U1  - 659.134 LUR 
PY  - 2001///
CY  - Dublin
PB  - Blackhall Publishing
KW  - Branding
KW  - Corporate identity
KW  - Advertising
N1  - Includes glossary, bibliography and index
ER  -