Lury, Giles Brandwatching : lifting the lid on branding - 2nd ed. - Dublin : Blackhall Publishing, 2001 - 172 p. :ill [some col.] 24 cm. Includes glossary, bibliography and index ISBN: 1842180258 Subjects--Topical Terms: BrandingCorporate identityAdvertising Dewey Class. No.: 659.134 LUR