TY  - BOOK
AU  - Borja de Mozota,Brigitte
ED  - Design Management Institute (Boston, Mass.)
TI  - Design management: using design to build brand value and corporate innovation 
SN  - 1581152833
AV  - TS183 .B56 2003
U1  - 658.5752 22
PY  - 2003///
CY  - New York, [Garsington
PB  - Allworth / Design Management Institute, Windsor, distributor],
KW  - Manufacturing
KW  - Industrial design
N1  - Includes bibliographical references and index
ER  -