TY  - BOOK
AU  - Diamond,Jay
TI  - Retail advertising and promotion /
SN  - 1563678985
U1  - 659.1 22
PY  - 2011///
CY  - New York :
PB  - Fairchild,
KW  - Advertising
KW  - Sales promotion
N1  - Includes index
ER  -