Diamond, Jay. <br/><br/>
Retail advertising and promotion / / 
Jay Diamond. 
 - New York : :  Fairchild,,  c2011. 
 - xvii, 430 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1563678985  £65.00 9781563678981  £65.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1