TY  - BOOK
AU  - Clifton,Rita
TI  - Brands and branding
T2  - Economist series
SN  - 1576601471 (alk. paper)
U1  - 658.827 
PY  - 2004///
CY  - Princeton, New Jersey
PB  - Bloomberg
KW  - Branding
KW  - Brand names
KW  - Brand name products
N1  - Includes index
ER  -