McStay, Andrew. <br/><br/>
Digital advertising / 
Andrew McStay. 
 - 1st ed. 
 - Basingstoke :  Palgrave Macmillan ,  2010. 
 - viii, 274 p.   ill.   24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780230222403 9780230222410 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Digital media
<br/><br/><label>Dewey Class. No.: </label>302.231