TY  - BOOK
AU  - Wilmshurst, John
TI  - Fundamentals of advertising
U1  - 659.1 WIL 
PY  - 1985///
CY  - London
PB  - Heinemann
KW  - Advertising
KW  - Advertising - History
KW  - Advertising campaigns
N1  - Includes index; List of contents and illustrations; Appendix:The inter-media decison
ER  -