TY  - BOOK
AU  - Kingsnorth,Simon
TI  - Digital marketing strategy: an integrated approach to online marketing 
SN  - 9780749484224 (pbk.) :
AV  - HF5548.32 .K566 2019
U1  - 658.872 KIN 
PY  - 2019///
CY  - London
PB  - KoganPage
KW  - Electronic commerce
KW  - Management
KW  - Internet marketing
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: 2016; Includes bibliographical references and index
N2  - The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers
ER  -