TY - BOOK AU - Mahon,Nik ED - ProQuest (Firm) TI - Basics advertising T2 - Basics : the ava series AV - HD53 .M34 2011 PY - 2011/// CY - Lausanne, La Vergne, Tenn. PB - AVA Academia, Distributed in the USA & Canada by Ingram Publisher Services KW - Creative ability in business KW - Marketing KW - Advertising KW - Electronic books N1 - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=4654155 ER -