TY  - BOOK
AU  - Scott,David Meerman
ED  - ProQuest (Firm)
TI  - The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly 
AV  - HF5415.1265 .S393 2009
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Public relations
KW  - Electronic books
N1  - Includes index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=4642501
ER  -