Scott, David Meerman. <br/><br/>
The new rules of marketing and PR  how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly /  [electronic resource] : 
by David Meerman Scott. 
 - Hoboken, N.J. :  Wiley,  c2009. 
 - xxxi, 287 p. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S393 2009