Memes in digital culture /
Limor Shifman.
- 1 online resource (211 pages) : illustrations.
- The MIT press essential knowledge series .
- MIT Press essential knowledge series. .
Includes bibliographical references and index.
Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research.
9780262317696 (e-book)
Social evolution. Memes. Culture diffusion. Internet--Social aspects. Memetics.